For Mother's Day, Walmart gave moms what they really needed: help. We created “Moms Answer Moms” a real-time TikTok campaign where a diverse team of famous moms - Paris Hilton, Whitney Cummings, Tia Mowry, Kat Stickler, Aislinn Derbez, and Babs Costello — answered honest questions from real moms with personalized mom hacks.

We audited questions, wrote scripts, filmed, edited, and posted over 50 videos in real-time, turning the comment section into a support system. The campaign was named the #1 brand TikTok campaign by AdAge.

Director: Kelsey Taylor