Designing an inclusive activewear brand for Walmart through a DTC approach.

Athleisure is one of the fastest-growing categories in fashion—but it hasn’t been built for everyone.

Fashion designer Michelle Smith of Milly and SoulCycle instructor Stacey Griffith set out to change that with Love & Sports—a brand rooted in inclusivity and body positivity.

Partnering with them, we designed the identity and helped launch a DTC-first brand that brought stylish, accessible activewear to women of all shapes and sizes.

Photographer/Director: Tory Rust