Launching an eyewear brand from the icon of self-expression.

Elton John has sold over 300 million records, starred in a critically acclaimed biopic, and written a best-selling book. But the man synonymous with eyewear never had his own line until now.

For Elton, glasses were never just style—they were transformation. A way to step into who he truly was and show it to the world.

In collaboration with Elton John and David Furnish, we created the brand identity and launched Elton John Eyewear with Look Yourself—a campaign celebrating the power of self-expression and the confidence to define who you are..

One Show Merit • Social
ThinkLA - Best Social Media Campaign