Turning Taylor Swift's "Style" premiere into something fans could own.

To launch Taylor Swift's exclusive 1989 album at Target, we brought the record's signature Polaroid aesthetic to life in a stop-motion commercial that premiered "Style" to the world. Then we did something no brand had done before — gave the commercial away one frame at a time to Swifties, turning a commercial into collectibles for the most passionate fanbase in music.

Director: Joseph Kahn